Shop Taylor guitars, amps, accessories, and more ๐ https://sweetwater.sjv.io/Taylor
Check out more Taylor gear that celebrates 50 years of craftsmanship ๐
Taylor 50th Anniversary 814ce Builderโs Edition Grand Auditorium acoustic-electric guitar ๐ https://sweetwater.sjv.io/Taylor_50th_Anniversary_814ce
Taylor Circa 74 150-watt acoustic guitar and vocal amplifier ๐ https://sweetwater.sjv.io/Taylor_Circa_74
Bob Taylorโs namesake company can be traced to his employment at American Dream, a job he began at just 18 years old. Within a few years, Taylor was among a trio of American Dreamโs employees who took it upon themselves to pursue their dream of crafting premium instruments, purchasing the company from then-owner Sam Radding, in 1974. After some careful tweaking, Taylor was born, marking the inception of a now 50-year-long odyssey to explore, refine, and elevate the landscape of the acoustic guitar. Throughout this half-century, Taylor would embark on numerous innovative endeavors, seeking to truly unravel and reimagine what the acoustic guitar was, what defined a โtop-notchโ instrument, and what previously unexplored sonic heights they could summit. Taylor Guitars invited Sweetwater to their El Cajon, California, headquarters to offer a glimpse into the past, present, and future of Taylor. Donโt miss out!
00:00 โ Introduction
00:43 โ Bob Taylor: How It Started
03:19 โ Andy Powers: Taylorโs Philosophy
05:52 โ Marnรฉe Jenkins: A Taylor Customer
08:22 โ Taylor and Sweetwater
08:56 โ Taylorโs Factory
17:59 โ Product Development
18:52 โ Body Assembly
24:01 โ R & D and Automation
27:51 โ Final Assembly
29:57 โ Sustainability and the Future of Guitar Building
34:48 โ West Coast Arborists and Urban Ash
41:07 โ The Dawn of an Era
41:52 โ Why Taylor?
43:20 โ Taylor, Sweetwater, and the Customer
46:16 โ Conclusion
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