Joel sits down with a whole lotta Lovetone, highly collectible effect pedals manufactured in England in the 1990s. Does he know what he’s doing? Not really. Do you wanna watch anyway? Of course you do.
The sale of Lovetone pedals began in 1995. The company ethos, design goals and work was initially shared between the two co-founders, but with Coggins almost solely responsible for the circuit designs and electronics manufacture and with Naslas doing the casework, graphics and sales. The four earliest designs were the "Meatball" (Envelope Filter, May 1995), "Doppelganger" (Phaser/Vibrato, September 1995), "Big Cheese" (Fuzz/Distortion, Summer 1995) and "Brown Source" (Overdrive, Summer 1995); the latter two units were made in a smaller-format housing until later reissued together in 1999 as the two-in-one "Cheese Source" (the world's first stereo-wireable fuzz box?) in the larger-format Lovetone enclosure.