It's hard to know exactly what to say about this one.
We visited Japan in October 2022 with Empress and Old Blood to speak at the Tokyo Pedal Summit and visit our one big exception – Umbrella Company. Japan is the only country where we don't sell direct and it's all because of Umbrella.
This piece in particular is like a weird diary of us (and me) navigating an especially weird time in the company. It's so weird looking back on it. Direct-to-consumer was fresh and it involved *a lot* of change to the company, far more than I expected. I was worrying all the time.
This trip was the moment everything started to turn around in my head. We got to share the MOOD MKII prototype with Old Blood for the first time and be in this new place with all of these people I really trust and I noticed by the end I just wasn't worrying anymore.
It was extremely meaningful and it's hard to capture that in a video but it really feels good being able to share this one with you all.