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TIME STAMPED INDEX HERE:
0:43 - Avoid selling your gear at these stores
0:58 - Avoid these type of situations (if possible)
1:11 - Stay away from selling on these websites
1:35 - Pick these websites instead
2:04 - Tap into emotions!
3:09 - Why guitars are like cars
3:51 - Pricing strategies
4:49 - Non tangible extras are VERY meaningful
6:19 - Selling starts at NO!
6:47 - Final words (paying too much, and brand power)