Yes, yes I know the Helix does so many cool things and sounds great. Yes, I know the V-amp 3 doesn't do the same exact things. BUT, for $100 it's hard to beat it for late night practicing or even as a backup for a gig, especially if you're using good Impulse Responses for cabinet modeling. It takes pedals REALLY well. The effects are quite decent too. Also, you can turn the amp and cabinet modeling off completely and just use it in the effects loop on your amp. It's a great unit for $100.