To donate and learn more about ALS: http://www.alsa.org/about-als/what-is-als.html
Sammy Ash did the Ice Bucket Challenge to strike out ALS after being nominated by his son Ben! Sammy's made a point to donate both personally and on behalf of the company.
Now Paul Reed Smith (PRS Guitars), Henry Juszkiewicz (Gibson Guitars), Chris Martin IV (Martin Guitars), Sterling Ball (Ernie Ball/Music Man), and Bob Taylor (Taylor Guitars), do you dare?