On September 21, Roland U.S., along with friends from Serato and V-MODA, hit the Big Apple for the New York City edition of #909day. S.I.R. (Studio Instrument Rentals) in the trendy Chelsea area of Manhattan was host to 200 guests who watched expert demos and got some hands on time with all the new products. Roland debuted more than 30 new products on September 9 during the 24-hour global online music festival, “The Future. Redefined.”