Watch Tim McIlrath of Rise Against discuss Ernie Ball’s groundbreaking Paradigm strings longevity of tone and strength.
Paradigm provides unprecedented strength and longer string life while retaining 100% Slinky tone and feel. Paradigm holds up under the most stressful playing conditions. Learn why the world's best guitar players are switching to Paradigm.
Learn more: http://www.ernieball.com/paradigm