Band to Business is a brand new series hosted by Ernie Ball and industry friend, Jen Kellogg. Each episode will feature workshop-style videos with topics about how to build your band into a working business model. The first episode is 'How An Idea Becomes a Tour' where Jen will breakdown how to get your band out on the road successfully.
About Jen Kellogg:
Jen Kellogg has spent over 25 years in the concert industry as a roadie, talent buyer, educator, and entrepreneur. She crunched numbers as the tour accountant for the Vans Warped Tour from 2009-2017 while simultaneously co-founding the Entertainment Institute which brought the fan's unique backstage workshops with artists on the tour. Prior to that, Jen worked as a talent buyer at Jam Productions, landing her a full-tour was with Bob Dylan and Willie Nelson which initially sparked her interest in the road life. Jen currently teaches Producing and Touring Live Entertainment at Columbia College in Chicago and has spoken at highly respected industry conferences including SXSW and Pollstar.