Welcome to Endorsements 101. We’ve brought together brand reps from Roland Canada and TC Helicon, alongside BC musicians endorsed by SJC Drums, Red Bull and more to talk through their road to endorsement success and the dynamics of the deal. You’ll learn what brands are looking for, how you can prove your worth without a 100,000 followers, and the power of influencer marketing and why it’s all the rage.
How to communicate effectively with brand reps - when, how and with what
Importance of your social following, engagement and analytics
How to prove your worth to a brand, without 10,000+ followers
What brands expect from their endorsed artists, and how can brands support artists best
What does an Artist Rep want to see from bands reaching out?
What’s the best way for an artist to reach out to a brand rep?
What can brands do better to make endorsement guidelines clearer for artists looking for support? How can brands best support artists?
How important is an artist’s social game to a brand? And how do you as an artist balance the personality of your music with business/promotions?
how important is the endorsee’s independent production quality when creating? Would you rather an artist with a million followers and low-quality videos or 2,000 followers and high-quality content?
So once an artist lands an endorsement, what are the expectations from the brand?
Hosted by Elli Hart - TC Helicon
Paul Hermann - Roland Canada
Ashley Gelaude - The Leg Up Program (SJC Drums, Roland etc.)
Murray Creed - Victoria Drum Festival
Danielle Sweeney - TC Helicon