An exclusive performance of ‘Time’ by songwriter and guitarist James Ford, filmed especially for Rotosound music strings.
Rock guitar virtuoso James Ford may just be the sleeper shredder that Britain has been waiting for. Hailing from South London, James blends the feel and tone of classic rock guitar legends such as Pete Townshend and Paul Kossoff with the techniques of melodic rock guitarists like Blues Saraceno.
James was an early adopter of Rotosound Ultramag guitar strings and uses them when playing with such acts as The Roni Lee Group, Mila Falls, Mel Gaynor (Simple Minds), The Aim, The Vibeadeliks and Kingpin. 2022 sees the release of his debut EP of instrumental rock music, which features world-class musicians Doug Wimbish (bass) and Brian Tichy (drums).
• About Rotosound:
Rotosound are manufacturers of the World’s Finest Music Strings - a legacy which goes back to the birth of Rock n’ Roll itself. Since 1958 Rotosound strings have been an ever-present on some of the most famous recordings ever heard.
Developed in conjunction with some of the world's top artists, Rotosound strings are synonymous with unbeatable tone and longevity and are manufactured in Great Britain.