Nathaniel takes this SUPERB 1968 Fender Custom Esquire for a spin!
The Fender Esquire is a solid-body electric guitar manufactured by Fender, the first solid-body guitar sold by Fender, debuting in 1950. Shortly after its introduction, a two-pickup version was built. It was soon renamed the Broadcaster later that year; the single pickup version retained the Esquire name. The Gretsch Company at the time marketed a drum set under the 'Broadkaster' name, and at their request, Fender dropped the Broadcaster name, eventually renaming their guitar the "Telecaster". The more versatile Broadcaster/Telecaster has since become one of Fender's most popular models with dozens of variations produced. Once the Telecaster was introduced, the Esquire became marketed as a lower-cost version. Over the following two decades, the availability of other low-cost models saw the Esquire's sales decline and the model was discontinued in 1969.
The model has since been reissued but remains a relatively "niche" guitar. Esquire users today prefer the model's increased treble over the Telecaster. Although the Esquire was the original model introduced, given the popularity and uninterrupted production of the Telecaster, the limited reissued Esquire models are generally regarded and billed as variants of the Telecaster.
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