In Episode 3 of Band to Business we're talking about 'Routing'.
It wasn’t until Jen Kellogg was a talent buyer routing a Bob Dylan and Willie Nelson tour that she really got a handle on where Wyoming is. However, routing a tour is more than just geography and getting from point A to point B. If your band is ready to get on the road, and you’ve already decided it’s financially feasible, here are a few things to consider when you route your tour. Tune in to see how agents aren’t just throwing darts at a map, and the factors involved when planning out a band’s tour, in the third episode of Band to Business: 'Routing'.
About Jen Kellogg:
Jen Kellogg has spent over 25 years in the concert industry as a roadie, talent buyer, educator, and entrepreneur. She crunched numbers as the tour accountant for the Vans Warped Tour from 2009-2017 while simultaneously co-founding the Entertainment Institute which brought the fan's unique backstage workshops with artists on the tour. Prior to that, Jen worked as a talent buyer at Jam Productions, landing her a full-tour was with Bob Dylan and Willie Nelson which initially sparked her interest in the road life. Jen currently teaches Producing and Touring Live Entertainment at Columbia College in Chicago and has spoken at highly respected industry conferences including SXSW and Pollstar.