And now for something completely different. This incredibly rare 1964 Fender Stratocaster is known as a “Selmer,” named for the UK retailer of same name, remembered for its distinctive refinishes and, er, um, interesting accessories. Zach does his best to keep a stiff upper lip while running down this Fiesta Red rarity, and a few included oddities that’ll leave you begging, “Selmer this Strat!”
Peter Green and Jeff Beck bought Les Pauls there. John McLaughlin worked there. Paul Kossoff worked there. Tony Hatch worked there. Eric Clapton bought his 335 there. Jimmy Page bought his first Les Paul there. Steve Howe bought his 175 there. Where? The Selmer shop. If you were a player or a budding player based in and around London in the ‘60s and early ‘70s, Selmer’s was the place to go and see and play and sometimes even buy some of the best guitars available.
Two brothers, Ben and Lew Davis, started Selmer London back in 1929 when they secured an agency deal to sell saxophones supplied by the French company Selmer. They distributed and made lots of other instruments, too, adding German-made Hofner guitars to their lines in the ‘50s, followed by Gibson in 1960.
The Davis brothers had two stores in the centre of town (the "West End," as many Londoners called the area). In 1937 they moved from Moor Street to a new HQ, opening Selmer at 114-116 Charing Cross Road, on the corner of Flitcroft Street. The shop there sold secondhand as well as new guitars, brass, woodwind, keyboards, and amps.
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Check out more Vintage Demos:
1968 Fender Red Paisley Telecaster: https://youtu.be/9Hnxi-RH3HA
'60s Wildwood Fender Coronado II: https://youtu.be/zhlzL8_KlrE
1952 Goldtop Gibson Les Paul: https://youtu.be/WfgBcShX2xs
Gear Used:
1964 Fender "Selmer" Stratocaster Fiesta Red Over Sunburst - SOLD
Jackson Audio Golden Boy Transparent Overdrive - https://bit.ly/352cUGu
Fender Limited Edition '65 Deluxe Reverb Chilewich Bark - https://bit.ly/3jVmnUk
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