Chicago Music Exchange | 4 months ago

The CME Exclusive Gibson SG Standard is now rawer than ever. Nathaniel gets his hands dirty with a brand new Oxblood model, which we’re proud to release alongside our friends Andertons Music Company in the UK. Check out Joel’s comprehensive rundown below to learn more about these exciting stateside exclusives.

In 1960, Gibson Les Paul sales were significantly lower than in previous years. The following year, the Les Paul was given a thinner, flat-topped mahogany body, a double cutaway which made the upper frets more accessible, and a contoured body. The neck joint was moved by three frets to further ease access to the upper frets. The simpler body construction significantly reduced production costs, and the new Les Paul, with its slender neck profile and small heel was advertised as having the "fastest neck in the world".

However, the redesign was done without knowledge of Les Paul himself (who had nothing to do with it). Although the new guitar was popular, he strongly disliked it. Problems with the strength of the body and neck made Paul dissatisfied with the new guitar. At the same time, Paul was going through a public divorce from wife and vocalist partner Mary Ford, and his popularity was dwindling as music tastes had changed in the early 1960s. Paul asked friend and former President of Gibson, Ted McCarty, for his $1 royalty per guitar to be withheld. Gibson mutually agreed to end the contract. This is from a 1992 interview with Ted McCarty, who wrote the contract and was a lifelong friend of Les Paul.

Gibson also honored Les Paul's request to remove his name from the guitar, and the new model was renamed "SG", which stood for "Solid Guitar". Les Paul's name was officially removed in 1963, but the SG continued to feature Les Paul nameplates and truss rod covers until the end of 1963.

In the early-to-mid 1960s Gibson's parent corporation, Chicago Musical Instruments, also revived the Kalamazoo brand name for a short time. Later models of the KG-1 and KG-2 featured a body style similar to the Gibson SG, effectively creating a budget-line model until the brand was dropped in the late 1960s. Gibson currently releases lower-cost, internationally sourced versions of the SG through their subsidiary, Epiphone.

Check it out here:
More exclusives here: https://bit.ly/3rXYgst

More Gear Demos!
CME Exclusive SG Standards | Joel Bauman: https://youtu.be/tm9fXGO-szU
Heritage Custom Shop Core Collection H-150: https://youtu.be/houF66eXNcI
Gibson Custom Shop Murphy Lab: https://youtu.be/4bzL6_26844

Songs:
00:00 - 00:41: "Joker and the Thief" by Wolfmother
01:19 - 01:42: "Supernaut by Black Sabbath
03:35 - 04:48: "Riders on the Storm" by The Doors

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