Heritage Guitar Inc. debuts three new finishes for the Standard Collection H-535 and H-150 models: Chestnut Burst, Washed Blue, and Black Translucent, adding a modern edge to the brand’s stable of tried-and-true colors. Zach indulges us in a little of the brand’s namesake before running down what makes these models worthy of their historical reputation.
Heritage Guitars was founded in 1985 by three former employees of the Gibson guitar factory, Jim Deurloo, Marv Lamb, and JP Moats. Other former Gibson employees that took part of the recently created company were Bill Paige and Mike Korpak.
In the early 1980s, Gibson, faced with excess production capacity, closed its historic Parsons Street factory in Kalamazoo, Michigan and relocated much of its production to its factory in Nashville, Tennessee. Some of the Gibson employees who did not want to move their homes and families to Tennessee started production of guitars under a new name, "Heritage," which was likely meant to stake a claim to their guitar-making tradition. The company set up their new factory in part of Gibson's former Kalamazoo premises, but produced instruments in much smaller numbers than Gibson had.
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